Merging innovation and tradition
The brand pedag international stands for quality, sustainability, innovation and well-being. Since its foundation in 1955, Schelchen GmbH has been working on this reputation producing high-quality insoles, foot supports, shoe care products, shoe trees and laces. People in more than 50 countries appreciate the quality products of Schelchen GmbH because of their functionality, the eco-friendly manufacturing processes, mostly realised in Germany, and the highly professional and reliable collaboration with orthopaedists (foot supports), chemists (shoe care) and other experts.
Well-being – step by step
In 1955, Hartmut Schelchen started selling shoe care products and insoles. At that time, the insoles on the market were mostly imported goods and did not meet the customers and shoe sellers expectations and demands. Hartmut Schelchen decided to change the status quo: in 1965, he started manufacturing his own insoles in a former cowshed in Berlin, district Charlottenburg. His idea worked out – the customers loved the Schelchen insoles.
In front of the "cowshed" in Berlin-Charlottenburg.
The pedag international brand
Just four years after producing his first insole, Hartmut Schelchen started exporting them. In 1971, the demand for high-quality insoles and shoe care products had increased so much that the company had to leave the property in Berlin-Charlottenburg and move to larger premises in Berlin-Schöneberg. In 1975, the original brand name HS Schuhbedarf was changed to pedag international, derived from the Latin word pedes, meaning foot.
pedag’s goal was to promote the natural and healthy way of walking and this goal lead to wellness and well-being becoming the essence of the company’s mission statement. Based on this ideal, Schelchen GmbH started developing its premium product, the VIVA® foot support, in 1993.
pedag VIVA® was the first all round supporting insole combining an anatomically shaped foot bed with finest cow hide and the world’s first odour-preventing activated carbon filter that was not based on latex.
In 2018 the premium foot support pedag Viva® celebrated its 25th birthday.
Insoles, laces and shoe care
Schelchen GmbH kept on expanding over the time. The fall of the Berlin wall in 1989, enabled the company to leave the city of Berlin and move to the outskirts of the German capital. In 1998, Schelchen GmbH presented its first own shoe tree and laces product line. In 1999, there was another world novelty developed by pedag international: the first winter foot support pedag SOLAR PLUS, now called pedag VIVA® WINTER.
„Made in Germany“
Nowadays, Schelchen GmbH is located in Königs Wusterhausen in Brandenburg, only about 30 minutes outside of the Berlin city centre, where it keeps on adding new chapters to its success story. Day by day, 170 employees are concerned with producing high-quality goods that contribute to maintain the feet’s health. To comply with our standards, every detail is important. From choosing the most appropriate leathers and carefully bonding the single parts of the insole, to meticulously controlling the final product – every product is handmade and the result of expertise and knowledge.
Insoles, foot supports, laces and shoe care products of the highest quality – this is what pedag international will continue to stand for in the future. We will keep on developing new and innovative products with all our passion and manufacture them with care and attention.
The production of insoles is handcraft: here the leather is punched out.